Episode 70 The Scoop on Mastering Media Outreach with Bianca Barratt

On: Mar 19, 2024

Welcome back, wonderful listeners, to another captivating episode of The Scrumptious Woman! I’m thrilled to have you join us as we delve into the intricacies of media outreach and visibility. In today’s episode, we’re joined by Bianca Barratt, who shares invaluable insights and tips on navigating the media landscape.

Summary:

In this episode, we had the pleasure of chatting with Bianca Barratt, who shared her expertise on media outreach and building genuine relationships with journalists. Bianca emphasised the importance of providing value without resorting to typical sales tactics, highlighting the significance of authenticity and expertise in media interactions.

Key Takeaways:

Authenticity Wins: Instead of approaching media outreach as a sales pitch, focus on sharing genuine value and expertise.
Build Relationships: Take the time to build authentic relationships with journalists by showing interest in their work and providing value.
Be Available: Make yourself available to journalists by engaging with them on social media and offering your expertise when needed.
Strategic Approach: Media outreach doesn’t have to be all or nothing; it can be integrated into your business strategy in a manageable way.
Various Opportunities: Media outreach encompasses a wide range of opportunities, including podcasts, speaking engagements, and written articles.

Resources Links:

Connect with Bianca Barratt:

 
Find out more about Juliette Karaman here:

 

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Transcription:

The Scrumptious Woman

[00:00:00] Juliette Karaman: So good morning, good evening, good middle of the afternoon or day or wherever you are. And welcome to another episode of The Scrumptious Woman. I have with me the incredible Bianca Barratt. She is a writer. Oh, and so many things. I love how you say that you teach the tricks and the tools for how to get More how to use media to, say, attract clients or to really get yourself known as the expert.

[00:00:31] Juliette Karaman: I know that you write for, let me write this down, let me look at this. Cosmo, Refinery29, I mean it’s such a huge list of things. The Sunday Times, Evening Standard, The Independent, BBC, Good Food, and Lux. I don’t know Lux yet, so that’s a new one. And of course you’re a common, Columnist for the media leader and a senior contributor to Forbes.

[00:00:56] Juliette Karaman: So that is quite a list, madam.

[00:00:59] Bianca Barratt: Yeah. Yeah. It’s funny, actually. I think when I first started writing and started doing this as a job, some, a lot of the titles that I’ve written for now were just so up there on the bucket list. And I think something that I bring to the other side of the work that I do, which you were talking about, which is like helping other leaders business owners, people on a mission of some kind get their message out there in the media, in the press so that it can amplify them and put them on a platform as a an authority.

[00:01:35] Bianca Barratt: But something I’ve learned from my own experience is that when I started out in media, yeah, those titles, like writing for Vogue, writing for Forbes, all that kind of stuff was so beyond what I could imagine was possible for me. And now that I’ve done it, there is so much that is that mirrors the journey of someone wanting to get written about in the media the same way, that, that’s, that reflects the journey I’ve had as like pitching to be the writer to those places.

[00:02:07] Bianca Barratt: Yeah. So yeah, it’s been a wild ride and it still gives me such a thrill when I hear that. back to myself. It’s like a really nice reminder of, oh yeah, come a long way since the beginning.

[00:02:18] Juliette Karaman: Absolutely. And there’s one bit in your bio that I absolutely love. It’s you write about the glorious mess of being human and helping people feel less alone, because isn’t that what we all want?

[00:02:31] Juliette Karaman: Either in writing or in coaching or in connecting with people or even looking at cinema and TV shows. It’s yeah. We all just wanna feel like we’re less alone. We’re not out there by ourselves.

[00:02:42] Bianca Barratt: Yeah. Absolutely. And that, I think that, yeah, a while ago I ’cause I do write across business and culture and lifestyle.

[00:02:51] Bianca Barratt: Sometimes even for myself in the past I’ve thought how can I really. the purpose of that, or the essence of writing for different places and different sorts of stories. And ultimately all the writing that I do is exactly that. It’s about, showing people that these experiences are, if not universal, at least.

[00:03:14] Bianca Barratt: widely shared, although maybe not always talked about. I think it’s so easy for us to get stuck in our heads and think we’re the only person who’s going through this or has experienced this feeling or been in this situation. And when we realize that others have felt the same and we can find a way to look at it.

[00:03:36] Bianca Barratt: And sometimes laugh about it or just understand it a bit more or process the sadness or the grief or the anger we might feel towards it. We are so much lighter for it and like you said, we realize that we are actually all so much more connected than maybe we realize. Especially because I think social media is a bit of an irony in that in many ways it’s connected us more than ever before.

[00:04:01] Bianca Barratt: But in others, it can make us feel very isolated.

[00:04:06] Juliette Karaman: Completely, and I love that you actually brought this up where social media, and the filters and the catfishing and all of that, but it’s also it’s it’s a snapshot that you’re going to see if someone’s life, you don’t see all the crap that happens in between.

[00:04:21] Juliette Karaman: And this is one of the things that I like to lead with in my coaching yesterday I had my mastermind call, and they’re like, how are you and I was supposed to be doing healing and I’m like guys I’ve had some shit hit the fan I’m actually not in the best state, so I’m just going to be really honest.

[00:04:37] Juliette Karaman: I’m going to be vulnerable here and this is what happened and they’re like, Oh, okay. You’re still showing up. I’m like yes, this is something that I committed to, but I don’t have to show up as in holding all of you, but I can show up and actually help have you help me hold a bit. Yeah.

[00:04:53] Juliette Karaman: That’s the bit that we don’t see so often in social

[00:04:55] Bianca Barratt: media. Yeah, I agree. And I think, and I actually think, in life, it is in business that, you will have people in your mastermind who are, feel so much more. emboldened and confident knowing that even the leaders that they look up to and that sort of guide the way for them, they haven’t got everything always figured out or working out perfectly for them all the time.

[00:05:22] Bianca Barratt: Because I think it’s so easy to think and believe that’s what’s happening for people who have perhaps further along a journey that we desire to be on and think. Oh, they obviously got sprinkled with some magic fairy dust that means everything works out for them really easily, or it doesn’t come with difficulties.

[00:05:40] Bianca Barratt: And so there’s obviously something wrong with me, and I’m never gonna get there. And actually, when we realise, oh, everybody has these has struggles and challenges and problems, which seems like a really obvious thing, but it’s amazing how much we can convince ourselves it’s not the case. When we realize that we think, Oh if we feel more empowered to think if they’ve been able to get there and still go through challenges, then I could do that too.

[00:06:07] Bianca Barratt: Which I think is so important.

[00:06:10] Juliette Karaman: Completely. And I love how you write about this, but I also love how you’ve taken being a journalist to now owning the scoop and then helping coaches and helping other entrepreneurs, anyone that wants to get into the media, but also Giving us the tools for that. I think you and I met about four years ago?

[00:06:29] Juliette Karaman: Three, four years ago? And you’ve really given me so many concrete steps to take that I do have a few journalists that I keep up with and from time to time I’ll pitch something. But, it’s like life gets busy. I don’t always have time for it either. But what had you decide to make that switch?

[00:06:47] Juliette Karaman: Or not even a switch because I think you’re doing it both, but what had you decide to do that?

[00:06:53] Bianca Barratt: It actually, it wasn’t something that I came up with as such, it was something that developed off the back of so many people asking me the same questions. Particularly when I became a contributor at Forbes.

[00:07:07] Bianca Barratt: Forbes is probably the most famous business title in the world and I didn’t realize at the time because I’d come from a background of acting and teaching and then becoming a writer because I’ve lived like nine lives already. I didn’t come from a business background, so I didn’t, I wasn’t I knew it was a business title, but I didn’t realize how much so many business owners and entrepreneurs and thought leaders look up to it and have it on this pedestal as somewhere that, if they can tell their story in that place, is gonna open a lot of doors for them in different ways.

[00:07:43] Bianca Barratt: So the question that kept coming to me was. How do I get featured somewhere like that? So quite often people would ask me if I was at a drinks party or at a networking event or even people who, sometimes it would be PRs, so the public relations people who were pitching on behalf of their clients.

[00:08:02] Bianca Barratt: Sometimes it would be people who were sending me those pitches and maybe weren’t getting a response. And I realized quite quickly that I had a lot of wisdom to share about what works well and what doesn’t. And so over the years that developed from occasionally delivering a workshop to a group of people to doing one to one strategy work with individuals and really diving into their story and how to capture that for the media.

[00:08:31] Bianca Barratt: To starting a newsletter, a paid newsletter, which I was then like, Oh I need somewhere to put the archive so that when people join, they can look at all the old ones to now having this full blown membership, which includes courses. Journalists database, templates, Q& A’s with journalists, support calls, just an entire one stop shop to learn how to get media coverage for yourself or your business so you can tell the stories that matter and actually build and scale your business by having that visibility and that authority in the media.

[00:09:10] Bianca Barratt: So yeah, it’s been a real journey, but it really, yeah, started from people pitching, people asking me questions. How do I get featured? How would I ever get into somewhere like Forbes? And that was when I realized there was a real need for it. And just a gap in the knowledge, really. I think there’s a common misconception that you have to have a PR to do this work, like only PRs can send those pictures, or I’m not going to be good enough.

[00:09:36] Bianca Barratt: It’s not going to be impressive enough if it’s me writing the pitch and sending it to a journalist. And that’s completely opposite to how a lot of journalists feel. And, there is once you know what journalists are looking for, it seems so simple and so obvious in a way that it becomes quite easy to know what to do to get their attention in the right way.

[00:10:00] Bianca Barratt: So yeah, so that’s the main focus of what we’re doing in The Scoop and how it came about, really.

[00:10:05] Juliette Karaman: It’s so cool, isn’t it? And I love it how, I’ve seen your journey how you started with one thing and then it was a newsletter and then all of a sudden it became, the courses.

[00:10:18] Juliette Karaman: What are some of the pitches that you as a journalist used to get and that would drive you absolutely crazy. And they’re like, yeah, definite. No, I’m not even looking at it. Yeah.

[00:10:29] Bianca Barratt: Okay. So first things first. I. We’d love to reframe that, because I think this is a huge fear people have, that journalists are sitting at their desks, like Simon Cowell, at the X Factor trials, being like, yes, no, you’re rubbish, crushing dreams here, there, and everywhere.

[00:10:50] Bianca Barratt: Just judge, jury, and executioner. And it’s rarely the case. And I think people think this. And so what ends up happening is the kinds of pitches that don’t often have a lot of success. And it’s pitches that are very focused on the kind of whole life story of that person. So I think people, particularly when they’re pitching to big titles, feel this pressure to show up as this kind of bully.

[00:11:20] Bianca Barratt: together, everything about my story is complete and all these impressive things that I’ve achieved and just show up and really showcase everything they’ve done and everything they’ve achieved. And how that often ends up coming across to a journalist is a little bit like if you were at dinner party and you were sat next to a person who just talked about themselves.

[00:11:40] Bianca Barratt: all evening and didn’t engage with you in a conversation at all. And I know when I say that there’ll be people thinking, how do I engage in a conversation if it’s a pitch and they won’t reply? And instead of thinking of it as you writing something and then replying, I want you to think about it as an exchange and engagement of energy and a sense of give and take, or a sense of giving and the energy that comes back to you.

[00:12:08] Bianca Barratt: Because you’ve given. So what do I mean by that in tangible terms? I’m all about tangibility and that’s quite a high concept piece of advice there, but to me what that means is showing up and focusing on what can I offer that’s really valuable to their particular audience. So thinking about that writer or podcast host or whomever it is, doing some research on them, what their values are, what kind of things that they talk about in their particular media format, and then thinking about who would the audience of that be?

[00:12:47] Bianca Barratt: Who are they trying to reach with these particular conversations or these stories? And how can I be in alignment with that journalist’s goal by also seeking to reach that audience with something valuable. Yeah, so one of the, the kind of, the pitches that never really land are the ones that are very focused on, this is my whole life story, and this is what I’ve done, and these are the impressive things that I’ve achieved.

[00:13:17] Bianca Barratt: And I think the best way to combat that is to focus on the audience and the value. Because when you do that, you also take the pressure off yourself to appear as this kind of all singing, all dancing person. And how do you share your whole story in one email to someone you don’t know?

[00:13:37] Bianca Barratt: You can’t. So let’s stop trying to do that and instead think what’s one particular. thing I can share that’s valuable and give valuable, tangible takeaways to their audience so that their audience finds this valuable. And I think when people do that’s when they create stories that are movement making and lead people back to their businesses.

[00:14:04] Bianca Barratt: Because I don’t know about, I’d be interested to hear more about your PR experience beyond working with me. Juliette, but I think something that people really struggle with PR is of course, obviously that it is costly and they often struggle to see the tangible value of it because they’re like maybe I got featured in a couple of places, but nothing seemed to come out of it.

[00:14:27] Bianca Barratt: Nothing happened off the back of it. And something we are really passionate about teaching. inside the scoop is what do you do when you get media? Because media is not the final destination. That’s you got the media, how do you then utilize it to draw the right people in? How do you use it to get more sales?

[00:14:47] Bianca Barratt: How do you use it as leverage to get better, bigger opportunities elsewhere? Whether that’s a book deal, whether that’s speaking on the stage you’ve been dreaming of speaking on for five years, whatever it might be. And I think it all comes back to not just for the journalist, but telling stories and sharing your expertise in a way.

[00:15:08] Bianca Barratt: That speaks to your ultimate mission and purpose in your business. Because I think just sharing, I think, I don’t know any business owner, if they were to stand on a stage. Who would just share a story of this is how I achieved everything. This is what I, this is what I’ve achieved. This is my whole life story and leave it there.

[00:15:31] Bianca Barratt: Yeah. You’d be yawning. We’d all be like, I’m bored of that. And I actually don’t know any business owner that doesn’t have the natural urge to then say, and this is what that means for you. Or this is what you can learn from that. Or this is what I would say. to my former self, aka maybe you, because you might be in that stage I was at then, to make this easier, or to overcome these challenges, or to be in the right mindset to see this through.

[00:16:00] Bianca Barratt: So we have this natural inkling to share value, but there’s something about media, people sometimes forget that step, but I think, I’m going meandering a little bit here, but I do think that something that is so important with any media we get is not just to focus on getting those names, those logos, those, yeah, I’ve been featured here, there, here, there.

[00:16:26] Bianca Barratt: It’s thinking what is it that I actually want to say? How is it that I want to move people? What is the message that when I say it, I feel that fire, that energy in myself, and I can see that reflected in the people I’m sharing it with, because they feel that energy too. And when we think about telling stories in this way, they usually are stories filled with value.

[00:16:49] Bianca Barratt: And if you can focus on that in your pictures, It’s going to come across in a way that lights those journalists up as well, because they can see the value for their audiences. And the kind of knock on effect of that is that when those audiences read or listen to or watch these stories, these media stories that you’re featured in, because they’re so value focused, you help them go on a journey.

[00:17:17] Bianca Barratt: And I always say the most meaningful stories As we all know, if you think about your favourite book or your favourite film, they always take you on a journey. You start at A and it takes you maybe in a really roundabout way to somewhere at the end. You’re always changed by that story. And if it’s something that, you feel, particularly those stories that you remember for a long time and they stay with you for like days or weeks after you’ve experienced them.

[00:17:48] Bianca Barratt: It’s always because we came away feeling like we wanted to take action in some way. It fired us up in some way. And if you can share stories like that in the media, it means that you’re reaching your audience. in a much quieter zone than you are on social media, but you’re also doing it in a way that’s going to really fire them up to take action.

[00:18:14] Bianca Barratt: And because you’ve given them that feeling and helped them on that journey, they really feel that loyalty to you so much faster, which I think is really powerful as well. But anyway, I’ve gone off on a huge tandem there, but I would actually love to know. Does any of this resonate with your own media journey, Juliet?

[00:18:33] Bianca Barratt: Completely,

[00:18:34] Juliette Karaman: and I think in the beginning I was like, oh yeah, I need to get into press and then I’ll get clients and then, yeah, but it was like, barf on people, it’s oh yeah, and it’s my sister had just died and I was really emotional talking about that. I like how it’s changed me and how it’s changed people that I worked with.

[00:18:52] Juliette Karaman: And then I actually just recognized, oh, I need to build a relationship with these people, with the journalists, with the people that they write for, and give them enough nuggets that they’re like, oh, I like this. There’s something about it that entices me. There’s something that’s landing. I’m like, okay, maybe I’ll follow her on social media.

[00:19:13] Juliette Karaman: Maybe I’ll sign up for her newsletter. And then that’s, what can I give them? Can I give them a meditation? Can I give them a course? Can I give them something that they’re like, okay, I’m getting another little taste of her. And I like this. And that’s what it’s been like and I’ve also recognized that I’ve been doing this from my social media much more like last week I had this week that I actually explained about my date rape because people hadn’t understood what happened and how I use BDSM for healing. And they’re just like, what is it with the floggers and the rope? And I’m like, You don’t understand. They’re like, no, we don’t understand what you use for healing.

[00:19:49] Juliette Karaman: So I spread that out over five days and then spoke about it in my podcast. And I’ve had numerous people reach out to me saying, Oh my God, that has been so healing. I’ve always been really interested, but I haven’t understood why I was. drawn to this work and not for the kink but actually for the healing bit and which resulted in five people signing up for a class that I might do in the future that I’ve just opened a waitlist for so it’s okay and who knows if they’re actually going to do it but it’s just okay so you pique their interest something’s okay I want to get to know you a little bit better and that you Create a relationship again.

[00:20:31] Juliette Karaman: Yeah. I think really what you do say beautifully. It’s yeah, you’re sitting next to someone at dinner and they just speak about themselves. It’s or, you meet someone from whatever app, a dating app, or you go on a date and they just like, Oh my goodness. How does that, you almost want to just stop them saying what, how is that going to affect me?

[00:20:51] Juliette Karaman: How am I, how would you like me to be interested in this? Because at the moment I’m just bored that it’s just the you show. And we tend to forget that with press where it’s it’s so scary that tighten up.

[00:21:05] Bianca Barratt: Yeah, exactly. And I think like I, I touched upon before, I think it’s actually Much more freeing to just focus on what can I share that’s helpful.

[00:21:19] Bianca Barratt: And how can I make sure that help is as tangible as possible than to be like, okay, sit down and capture everything you’ve been through your whole life, your whole business in a single email to a person you don’t know. I think it, it frees us up so much. And it also just takes the pressure off massively from the focus being on us and puts the focus more on solving a problem.

[00:21:41] Bianca Barratt: Which I think is key. And obviously our story and our experiences, I think it’s better to think of. The value and the problem solving as the meal and the stories and anecdotes and experiences we share are the seasoning, they’re like, we then get to handpick the bits that feel most relevant to that particular idea that we’re sharing, rather than having to try and cram everything we’ve done, everything we’ve achieved, all the steps and stepping stones where we got to today into one story.

[00:22:15] Bianca Barratt: So I think that is, is really helpful. And yeah, like you said, journalists are human. They are people. I think it’s really easy to think of it as this like faceless sort of, like I said, Simon Cowell figure just sitting there passing judgment on everyone when actually, it could be this journalist is a mum who’s checking her pitches.

[00:22:39] Bianca Barratt: just before she’s picking her kid up from school. It could be that this journalist got some really bad news yesterday and they’re trying to write a piece and they’re looking for some pitches that will, really appeal to their audience. I think sometimes we just forget that they’re not just sitting there passing judgment all the time.

[00:22:58] Bianca Barratt: They are. Just other people who are on, their whole mission is to give value to their audience. Because if their audience don’t find what they’re doing valuable, they’re going to go elsewhere. And like you said, I love that you drew that comparison with social media, because something that I think is so vital in terms of any business skill, so whether that’s learning to sell, or learning to market, or learning to do social media, or podcasts, or whatever.

[00:23:26] Bianca Barratt: If it’s all interlinked and it can feed each other, more the better. Because we’re all time strapped, right? And if it feels oh, doing media outreach is just a whole separate island. It’s this whole separate thing I’ve got to do. Then it suddenly just becomes too big. And we can’t, we think this is just going to take up too much time.

[00:23:47] Bianca Barratt: I don’t even know where to start. Whereas when we realize it’s like you’re already storytelling. You already know for your audience, you’ve got to focus on value. You have to deliver value. You’re already doing those things already. So how do you just reuse and repurpose what you’re already doing and take it to the media?

[00:24:07] Bianca Barratt: And the only thing I would say, just to come back to that idea of, the question you asked me about pitches that really don’t land. So I think the only. The major trick that is different is learning how to take what you do and strip it of marketing speak and just really focus on the expertise and the value.

[00:24:33] Bianca Barratt: Because something that journalists really don’t like is being marketed to. So obviously, yes, we send sales emails, yes, we do our social media and we, by doing that we’re looking. To grow a community and build an audience and hopefully really connect with the people who are meant to be led by us and meant to work with us.

[00:24:58] Bianca Barratt: With media, we are doing that, but in a different way. And so I think the only other big. Pitching pitching hiccup to avoid, I would say, is to just think of it like another sales email, because it isn’t. Journalists don’t like to be marketed to, they just want to know the value. We’ve spoken about this before, but I think what is great about that again, because you can look at that from like a, Oh that’s hard.

[00:25:25] Bianca Barratt: I don’t know how to do that point of view. Or you can look at it as, Oh, I get to just talk about what I do without all the marketing speak. It’s a bit like when we get in a room, Juliette, you were telling me you’ve recently. been away with other healers and, the energy you created there and the conversations you have.

[00:25:47] Bianca Barratt: And it’s because with those people, we’re not having to think about how are we talking about this in a way to connect to our audience? And how are we talking about this, to show up as a leader? And it’s similar in the media. Yes, we are looking to share value and yes, we’re looking to show up as an expert, but it’s stripped of that kind of sales speak that we often have to use on our socials or in our emails just to make sure it’s landing with people.

[00:26:16] Bianca Barratt: So I think that’s something that’s really important to think about too. And it’s actually a chance to feel relief more than a chance to think, oh that’s a whole different technique I need to learn. Completely.

[00:26:31] Juliette Karaman: And I think what I took away with actually building a relationship with people and asking about how they were or commenting, Hey, I love that piece.

[00:26:40] Juliette Karaman: And exactly what the bit I love. Cause it’s just like being interested in them. Yeah. Then the thing that I was also like, Oh, they’ll now put me in a data bank and they’ll just they’ll use me. And no, I don’t know how many pictures you get a day, it’s a few hundred sometimes.

[00:26:56] Juliette Karaman: So it’s like. Oh, like other people, how they remember me is because I like I’m in their field a lot. They see me. So you start commenting on their stuff on social media, or you send another little pitch saying, Hey, hope you’re doing well. Just, I saw that this is coming up in the news.

[00:27:14] Juliette Karaman: Just wanted to remind you that I have a lot of expertise about blah, blah, blah, blah. Maybe it could be tied in and then just give them a little hint. Which for me, I’ve had a lot of people reach out saying, Oh my God, I’ve got something that deadlines tomorrow. Can you give me a few quotes? And I must say for a while that was really stressful because I was like, Oh my God.

[00:27:35] Juliette Karaman: And then you actually just get some of the journalists on the phone. They type as you’re just saying, as you’re just speaking. I was like, Oh my God, this is easy. This is, breeze because it’s my area of expertise. I don’t have to really think about it and how I write it. And they’re just like, no, I just need a few quotes from you.

[00:27:53] Juliette Karaman: It’s going in the press today at five. I’m like, okay, perfect.

[00:27:57] Bianca Barratt: Yeah. Yeah, exactly. That’s it. And it, like you said, it just gives you that chance to just be the expert. You don’t suddenly, you don’t have to be the salesperson. You don’t have to be the marketing person. You don’t have to be the social media expert.

[00:28:09] Bianca Barratt: You just get to be the expert that you are, that you started doing this to become and to practice being in the first place.

[00:28:16] Juliette Karaman: Yeah, it’s so funny where we have so look up to people so much and then all of a sudden it’s Oh, okay, I just show up with me, let them know that I’m available.

[00:28:25] Juliette Karaman: And then all of a sudden, I get people calling me or emailing me or it’s Oh, yeah. And I’ll be honest at the moment, I haven’t done that much because I’ve been You’re concentrated on the podcast and did some stuff with the children, but you’re just like, okay, I can take a little break and then, I’ll contact some of them again if it feels like, oh, I have expertise on this, what’s going on in the world.

[00:28:47] Bianca Barratt: Yeah, exactly. And I think this is the thing, I think. People often there’s a common misconception that with media, you’re either doing it all the time, or you’re, or it’s nothing, and I think it, it’s actually pretty, it’s much more feasible and much more manageable for people to realize that.

[00:29:11] Bianca Barratt: Oh, maybe once I know what I’m doing, I can dip in and out. Maybe I’m going to say, okay, I’m going to really do a bit of a push over these few weeks, and then you take a break and then you do another push. You don’t have to be doing it all the time. If you want to, you can, and we are very focused at The Scoop on teaching ways to make that manageable, that you can integrate it into your business on a regular basis.

[00:29:35] Bianca Barratt: But it doesn’t have to be that way. It doesn’t have to be binary. You can do it sometimes and not others. And anyway, you’re saying, oh, I’ve not been doing media. You’ve been making your own media. You’ve been making It’s

[00:29:48] Juliette Karaman: true. I know. I haven’t been doing a lot of other media. I’ve been on a few podcasts, but haven’t been writing much.

[00:29:54] Juliette Karaman: Yeah, it’s because media is so big, right? There’s podcasts, there’s speaking there’s hosting your own podcast and there’s writing and then the journalism is okay, just getting out there is already media.

[00:30:06] Bianca Barratt: So exactly, that’s it. It’s really getting out there on trusted platforms.

[00:30:13] Bianca Barratt: and becoming known to audiences that you weren’t known to before, and because it’s a platform they already trust. And that could be anything, like that could be your audience on this platform, that can be the audience of a newspaper, it can be the audience of Vogue, whatever it is, wherever you’re reaching them.

[00:30:32] Bianca Barratt: That is what media is. It’s a platform that’s elevated enough that people trust it and it has an audience of people looking to it for storytelling. And it’s you engaging and storytelling on that platform and reaching them. And, the effects that come off the back of that because they already know and trust that platform and they start to build that feeling with you as someone who’s been a guest on it and I say guest not just to talk about podcasts but obviously Like we said, in magazines, newspapers, wherever it might be.

[00:31:05] Juliette Karaman: I love it. You have been a wealth of information. How can people get in touch with you? How can they work with you? They’re like, Oh my God, this scoop sounds amazing. Which it is amazing. Yeah.

[00:31:18] Bianca Barratt: Absolutely. So we, as I said, we have a membership platform called The Scoop. And I say, It’s to PR what Uber was to taxis when they first came out.

[00:31:30] Bianca Barratt: So it’s like, how do we make media outreach more convenient, more accessible, and something that you can do in house and you don’t have to, hire a PR on a retainer to do it for you. So that membership includes all our courses that teach everything from how you land super quick media coverage without having to send pictures, all the way to how do you get those massive features in places like Forbes or how do you get to be a speaker on a big stage or on a podcast, for example, as well as the mindset aspect of how do you get comfortable with being that visible?

[00:32:06] Bianca Barratt: How do you get over this tall poppy syndrome? So we have the full membership and then. There is a singular course as well called Quick Media Wins, which people can just buy that one if they want to. And that’s great for people who are like very new to business, are looking to just drum up a little bit of recognition, build more people into their audience, but don’t want the kind of.

[00:32:30] Bianca Barratt: workload of having to come up with ideas and build relationships and send their own pictures, that’s more about giving giving your expertise to journalists who are already writing pieces, so there’s no big pitching involved. So there’s that one as well, and also one to ones, as we said, so that’s one of the first ways we work together, but one to one support in terms of a strategy session with me and Grace, who’s our PR expert to really dig into your personal message and figure out what is that message that’s going to light your audience on fire and help you build a movement and how can we give you step by step guidance to get into the places that’s going to open up those doors for you in the media.

[00:33:11] Bianca Barratt: So yeah there’s Those three different main ways of working with us. And Julia, obviously you have the details of how people can find that and see what it’s all about.

[00:33:21] Juliette Karaman: Everything will be in the show notes and you can tell how passionate Bianca is about this and how really you just want to help people.

[00:33:30] Juliette Karaman: Help people get out there, be as big as they want to be as visible. And we both talk about visibility, sometimes it can be hella scary. So So much for all your like incredible knowledge. Please look at the show notes, follow Bianca on her social media, have a look at the scoop.

[00:33:49] Juliette Karaman: It’s absolutely incredible and also beautifully designed if I may say so. And thank you for being on here.

[00:33:57] Bianca Barratt: Thank you so much for having me, Julia. It’s been an absolute pleasure. It’s

[00:34:01] Juliette Karaman: been wonderful. Thank you. And for the listeners, please, you know where to go. You know what to do. Share this with anyone that you feel could really use a bit of media outreach, could understand what, what the gems are that Bianca has shown us.

[00:34:18] Juliette Karaman: Much love and we will see you next time.

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